Well, according to the renowned industry analysts of the fashion market, it is reported that the global market for sports and fitness apparel is supposed to reach $231.7 billion in the next eight years. This sector's steady growth is due to the increasing number of health conscious consumers who are not leaving any chance to hit the gym, the running track or yoga sessions.
Thus, if you are wondering to launch your own retail store with the best collections of wholesale running clothes, here are some of the fitness fashion e-commerce trends to keep a note of.
Athleisure Leads
In the global athletic apparel sector, the main driver of growth is the athleisure trend that has no stopping at all! The fashion conscious men and women are putting comfort above everything else and hence don't think twice before wearing a tank top or leggings to work. This is the sole reason why the athleisure trend has taken off at full speed and continues to grow.
The Era of Personalization
These days, when it comes to fitness fashion, everyone wants to have custom made looks that set them different from others. Thus, for the athletic apparel industry, the leading brands and retailers are also witnessed rolling out dynamic programs that let consumers design their own clothes and accessories.
Shopping and Social Media Platforms
No more does a buyer take the chance of going all the way to a brick and mortar store to shop for the fitness fashion items. Rather, they are connected to the retail store's websites online and try to get the best deals through social media platforms, shopping online with more ease.
The Inclusion of Plus Size Styles
The retailers these days are targeting all types of consumers and making them more motivated to hit the workout sessions. Thus, they are witnessed using plus size models for brand promotion, be it on traditional or new media. The brands are making sure to include all body types in their marketing and product collections. Thus, a running activewear manufacturer is also making sure to churn out more styles for the curvy men and women.